Radio ads the best choice for business advertising | Gather

If you're considering a career in radio advertising production, you'll find there are many radio advertising production key terms used in this field. From words and phrases, including spot sets, jingles, live tag and donut, to acronyms such as BTA (Best Time Available) and ROS (Run of Schedule), radio advertising production has its own language.

Most radio ads campaigns are directed toward a specific group or groups of people. This is known as a target audience. Age group, marital status and gender are all part of what make up a target audience.

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Source: http://musicreviews.gather.com/viewArticle.action?articleId=281474981156843

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